World Beer News

World: No definite results in the battle for world leadership between Snow Beer and Budweiser

Snow Breweries, a joint venture between the Chinese Government and UK-based brewing giant SABMiller, claims Snow Beer is now the best-selling beer in the world, with 61 million hectolitres in volume sales for 2008, The Shout reported on March, 13.

However, AB InBev, the maker of Budweiser has refused a challenge to prove Bud Light is still the best-selling beer in the world, The Shout said.

Contacted this week, AB InBev spokesperson Gwendoline Ornigg declined to produce figures to substantiate a statement published in the company’s 2008 annual report claiming “Bud Light has become the world’s best-selling beer”.

“We unfortunately don’t disclose the breakdown per brand of the volumes,” Ornigg said.

The number reported by Snow Breweries for its Snow Beer (61 million hectolitres in volume sales) compares to 128.4 hectolitres in volume sales in 2008 for AB InBev’s combined portfolio, which includes Becks, Stella Artois and the Budweiser family of beers, among other leading global brands.

Market research firms estimate Bud Light beer sales for 2007 ranged between 51 and 52 billion litres. AB InBev has refused to verify the figures.

Brewed to be universally popular and transcend regional tastes, Budweiser, named after the German village of Budweis, became the US’s first national beer brand after it was launched in 1876.

Its lower ABV offshoot, Bud Light, holds 50 per cent of the premium-light category in the US. Since 1997 it has grown market share across virtually every age, gender and demographic group in the country.

Snow Beer has seen meteoric growth since Snow Breweries began investing heavily in breweries and distribution channels in 2001, with volume sales roughly doubling each year.

Snow Beer has received dismal reviews from English-speaking beer reviewers. (!!!)

 It is not available for sale outside Mainland China....... thank goodness says Dave!


Brewers in Peru are plannning to export beer made with coca to South Africa and China +

Farmers in Peru are extolling the virtues of beer made with coca in an attempt to erase the stigma attached to the Andean leaf used to make cocaine, Dozens of vendors, growers and buyers gathered early in March for a fair promoting the coca leaf — which is traditionally chewed or consumed in tea in the Andes — and products made from it.

Special attention was given to beer made with coca. At present, a plant in the south of Peru produces up to 180 thousand bottles of the brew per month, and the product is already available in such tourist places as Machu Picchu just for 20 nuevo sols (about $6).

The brewers of the original beverage plan to export it not only to such Latin American nations as Venezuela and Argentina but also beyond the continent, to South Africa and China.

"An idea not to be sniffed at" says Dave!